Consulting
Staff Training
Would you like your service staff to learn the basics of beer styles and proper beer service? I can teach an overview or a deep dive into the beer styles that you offer, with or without a tasting component. Your bartenders can learn the importance of a “beer clean glass” and the optimal way to pour from a draught system, a bottle, or a can. I can offer strategies to help your servers market beer and upsell to customers. We’ll work together to identify learning objectives for your team.
Beer and Food Pairing
Are you interested in a themed tasting event that marries beers and food? Or are you looking to identify ideal beer pairings for dishes at your restaurant? We’ll figure out which beers and food pair well together based on the principles of Harmony or Contrast. Completely customizable based on your needs.
Sensory Development Program
If you’re looking to launch a sensory/quality control program at your bar, restaurant, or brewery, I can help. First, I’ll seek to understand why you want to set up a sensory program and help you define objectives. Then I’ll work with your team to create a Standard Operating Procedure (SOP) for your program, and design forms and tools to collect data. I’ll advise you on selection of your panelists and scheduling of your sessions to obtain the best value for your time and investment.
One-on-one Coaching
What do you want to learn about beer? I can offer one-on-one guided sessions as we explore a flight or two at a local brewery. Or we can focus your beer education on the topic of your choice. Are you aiming to add some credentials behind your name such as Cicerone Certified Beer Server, or Certified Cicerone®? Would you like to become a beer judge? I can help you design a study plan and get started on achieving your goal. This offering is completely customizable.
What people are saying…
The Brewery Log (Sandy) is so legit and we couldn’t have been more honored to pour Duvel with her!
Participants in The Brewery Log programs must be of legal drinking age in the United States
Services
Experiences
We can customize tasting experiences for you, including;
- Beer 101
- Region/country style
- Beer for wine lovers
- Learn to homebrew
- Bad, bad beer
and much more!
Consulting
An experienced management consultant, Sandy can work with you to quickly understand your needs and tailor a program to meet your unique goals. Consulting services are not limited to the following;
- Staff training
- Beer and food pairing
- Sensory program development
- One-on-one coaching
judging
Sandy Hugill is a Certified Beer, Cider, and Mead Judge through the Beer Judge Certification Program (BJCP), and has judged internationally. She welcomes invitations to judge your competition.